El Desempleo y la Vivienda son dos problemas que, a criterio de los santandereanos, no están en la agenda de prioridades del gobierno seccional. Así lo revela la medición del trimestre abril—junio de la encuesta Dirigentes de Santander, realizada por la firma Excellencia Focus Group, en alianza con la Fundación Foep, Manager ONE y Corrillos.
Según los líderes de opinión encuestados, a la pregunta considera usted que en Santander… está mejorando o está empeorando, las cifras más preocupantes en materia negativa se registraron en Desempleo (67,7%) y Vivienda (67,1). Ambos flagelos tuvieron un movimiento negativo con respecto al trimestre anterior: en el periodo enero-marzo, el problema de Desempleo estaba empeorando en un 55,8% y Vivienda registró un 48,7%.

El problema, según las cifras de la medición presentada este lunes festivo, es que los principales temas de la agenda del gobierno regional registran cifras con tendencia a la baja. Es decir, temas como Educación (con la mejor aprobación en la encuesta del actual trimestre) registró un “mejorando” del 62,5% en el periodo enero-marzo, pero en el periodo actual cae al 50,3%.
La medición también registra cifras adversas en todos los temas planteados, por ejemplo, Agro y Campo, cayó 9,1% y Medio Ambiente, cayó 5,5%. Y solo en Inmigrantes Venezolanos se registra un aumento de 2,3% con respecto a la medición anterior.

Ficha técnica
Universo y tamaño de la muestra
620 encuestas referenciadas mediante la herramienta focus group distribuidas de la siguiente manera: Bucaramanga: 120, Floridablanca: 100, Barrancabermeja: 90, Piedecuesta: 70, Girón: 70, San Gil: 50, Socorro: 40, Vélez: 40 y Málaga: 40.
Hombres y mujeres de 18 o más años, de todos los niveles socio-económicos, referenciados en Bucaramanga, Floridablanca, Barrancabermeja, Piedecuesta, Girón, San Gil, Socorro, Málaga y Vélez, según Censo 2018.
Sistema de muestreo
Se llevó a cabo la invitación a líderes de opinión de Santander, entre ellos, periodistas, académicos, influenciadores, exfuncionarios públicos, columnistas de opinión, comunales y demás personas conocedoras del escenario público regional; quienes participaron de forma voluntaria.
Margen de error
Los márgenes de error estuvieron dentro de unos límites de confianza de un 95 por ciento.
Técnica de recolección de datos
La medición se hizo a través de un focus group, una técnica de investigación cualitativa en la que se reúne a un grupo de individuos para discutir y proporcionar retroalimentación sobre un tema en particular, a quienes se le plantearon 186 preguntas.
Método de validación
Se revisó el 100% de las encuestas realizadas y se supervisó el 15% de las mismas.
Fecha de recolección de los datos
Del 15 al 22 de junio de 2024.
11 Comments
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